Ask the Experts: Professional Photos of Your Home
Posted October 1st, 2012 | by The Update
Q: How important are professional photos when listing a home?
A: Very important! Today, the number one place buyers start looking for homes is online, and a wide selection of beautiful photographs is critical to making a great first impression. Sotheby’s International Realty research has shown that properties with six or more eye-catching photos receive 300 times more page views than those with less. And high-resolution photos are required for effective printed marketing materials such as brochures and newspaper or magazine advertisements.
Real estate professionals have noted that a small number of photos, especially if they are poorly taken, can limit the number of showings and ultimately decrease the amount a seller gets for a home . Too many days-on-market, due to bad photos, typically will lower the offers.
On the other hand well-styled, professionally-taken photos, highlighting the best angles and aspects of a home, are a great step toward ensuring more activity on the property and a quicker sale. Rooms will look bigger and brighter when they are properly lit and photographed. Landscaping will appear colorful and vibrant and details like moldings and cabinetry will “pop” with the expertise of an experienced property photographer.
Of course beautiful photographs work hand in hand with great staging. Although professional staging is not required, a thorough removal of clutter and personal items and floor to ceiling cleaning are a must.
For more information see briggsfreeman.com/Ask-The-Experts. This week’s experts include Wynne Moore, Jonathan Rosen and Trey Bounds from Briggs Freeman Sotheby’s International Realty.
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